NAYC have been working hard to develop young people and enable youth clubs for over 50 years. And for the last few of those years, they had noticed a decline in the quality of the Annual Reports that were being put together for them. So they enlisted us to give them some fresh ideas!
To be clear, annual reports can be quite dry – full of facts, figures, practical news etc… and in many ways, NAYC’s is no different. Each year we have the challenge of cramming details onto a page, whilst also allowing a larger-than-average font size, as many of their supporters are ‘wiser’, and need a bit of help ensuring they can read the content.
Needless to say, the senior leadership team at NAYC/ACUK have been delighted year-on-year. And not only did we manage to improve the quality of the content, we helped source a better quality print finish and delivered the project well under budget.
Is is fair to say that almost no-one likes an annual general meeting? Or at least, they’re not the mosts exciting of occasions. But for NAYC they are a key event in the year. For years they had written out traditional invites. For their 2016 AGM, we were able to get our hands on it, and produce something that was aimed at appealing to youth leaders, more than the ‘usual crowd’. And it worked! With increased response to the invites, the 2016 AGM was extra exciting!
If you have an annual report you want help with, get in touch with us. We can help you write stronger, shorter content, with punchy headlines, superb design and an overall more exciting, better-communicative experience for the end user.