Springs Family Centre approached us to help them create an identity that was as diverse as the community they serve every day, in the heart of one of the UK’s top 3% deprived wards, with a clear focus on young people that did not discriminate against others
It’s more than just a Centre.
One of the key distinctions was the removal of ‘centre’, leaving just Springs Family. This was a significant move, as it spoke of the strength of the organisation – the thousands of people that touched each year, those who made up this diverse, positive, vibrant community. And we needed to include the age-old strapline “Hope Springs Eternal”. We wanted to create a whole brand system that was distinctive to users and funders, flexible enough for applications in web and print, and bold enough to stand out in the busy charity market.
We developed the brand identity for them, creating a range of usable features, and gave each of their regular events it’s own distinct ‘icon’ that matched the brand. We then took to creating a simple, easy-to-navigate website capable of storing details for hundreds of events at any one times, and easily updated by the centre staff and volunteers. Lastly, we converted everything into high-impact, cost-effective leaflets and other materials to help make sharing information easy for the team.
Is your charity or organisation in need of a rebrand? Get in touch.